Boost Customer Satisfaction And Cement Customer Loyalty

Despite a turbulent marketplace, agribusinesses embrace technological innovation to enhance their offering. Inefficient supply chain in the agro-industry increases the disparity between the farmers and the consumers because of counterfeits. Counterfeit products not only damage the brand name but can also impact consumer if the detection goes unnoticed. Hence, it is crucial to combat the flow of counterfeit products making their way to the marketplace. The rise of online business has led to customers choosing their suppliers selectively. Therefore, it has become crucial for businesses to offer a full, value-adding service in order to improve customer retention and loyalty.
MSRvantage Track and Trace solution provides the ability to identify the present and past locations of all the products. Ultimately, it helps you fight fraud and counterfeits by providing a complete view of the complex product journey. Integrated with customer rewards and loyalty program, helps businesses offer excellent customer service while remaining competitive.

Guard Your Brand :

Battle against counterfeits!

  • Ensures the safety and authenticity of food products using blockchain-enabled unique identification tags.
  • Provides real-time data by keeping track of food products across the supply chain 24×7.
  • Deters and discourages impersonators from committing market scams under your brand name.
  • Provides businesses an efficient and easy-to-use service for their customers.

Automated Anti-counterfeit Solution

Product Authenticity Protection :

To detect the authenticity of products, with QR codes made accessible to everyone whether you buy the product or not. Get the rewards and loyalty points inside the product after the purchase is made.

Digital Capabilities :

  • Timestamp product information
  • Obtaining data of entire journey of a product
  • Programs for rewarding customer
  • Loyalty programs for attracting people
  • Referral programs

Striking Deliverables of MSRvantage


  • Delivers an extensive view of the product journey.
  • Collects and provides real-time status information.
  • Helps integrate workflow and internal systems in order to drive customer loyalty.
  • Referral programs.

Track, Trace and Safeguard Your Agricultural Products Effectively with a Powerful Platform like MSRvantage

  • Safeguard your Brand :

    Eliminate counterfeits by preventing pretenders from marketing fakes under your brand name using AI-supported anti-counterfeit tags.

  • Forecast Demand and Sales :

    With the data collected related to customer demand, farmers and other entities can synergize their operations accordingly.

  • Real-time Data based on 24×7 Tracking :

    With real-time visibility, end-to-end transparency, and a trusted environment, detect irregularities arising in the Agri supply chain and promote secure exchange of data and workflow.

  • Save Cost by Eliminating Intermediaries :

    Eliminate mediators and lessen the cost and error associated by streamlining complex contract discussions using blockchain.

Rewards, Loyalty and Customer Engagement :

Product Description :

Consumers can receive rewards and loyalty points when they purchase your food product.

Customer Engagement :

Consumers can earn loyalty points by scanning the hidden tag.

Customer Satisfaction :

The loyalty points earned by a consumer can be redeemed on any of their next purchase in the future.

Benefits :

Focus on your core business, let us handle the rest

MSRvantage Determined to succeed

Automation and Digitization

MSRvantage Determined to succeed

Increased Visibility across the Supply Chain

MSRvantage Determined to succeed

Eliminates Counterfeits

MSRvantage Determined to succeed

Better Inventory Management

MSRvantage Determined to succeed

Easy Auditing

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Find More About How We can help your organization navigates it's next. let us know the areas of interest so that we can serve you better

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