Despite a turbulent marketplace, agribusinesses embrace technological innovation to enhance their offering. Inefficient supply chain in the agro-industry increases the disparity between the farmers and the consumers because of counterfeits. Counterfeit products not only damage the brand name but can also impact consumer if the detection goes unnoticed. Hence, it is crucial to combat the flow of counterfeit products making their way to the marketplace. The rise of online business has led to customers choosing their suppliers selectively. Therefore, it has become crucial for businesses to offer a full, value-adding service in order to improve customer retention and loyalty.
MSRvantage Track and Trace solution provides the ability to identify the present and past locations of all the products. Ultimately, it helps you fight fraud and counterfeits by providing a complete view of the complex product journey. Integrated with customer rewards and loyalty program, helps businesses offer excellent customer service while remaining competitive.
Battle against counterfeits!
To detect the authenticity of products, with QR codes made accessible to everyone whether you buy the product or not. Get the rewards and loyalty points inside the product after the purchase is made.
Eliminate counterfeits by preventing pretenders from marketing fakes under your brand name using AI-supported anti-counterfeit tags.
With the data collected related to customer demand, farmers and other entities can synergize their operations accordingly.
With real-time visibility, end-to-end transparency, and a trusted environment, detect irregularities arising in the Agri supply chain and promote secure exchange of data and workflow.
Eliminate mediators and lessen the cost and error associated by streamlining complex contract discussions using blockchain.
Consumers can receive rewards and loyalty points when they purchase your food product.
Consumers can earn loyalty points by scanning the hidden tag.
The loyalty points earned by a consumer can be redeemed on any of their next purchase in the future.
Focus on your core business, let us handle the rest