Loyalty programs have a significant effect. Therefore, the challenge is how to use a reward program to boost consumer loyalty effectively. How much of an effect? The majority of a brand’s profit comes from loyal customers. A retailer’s repeat customers account for at least half of its overall revenues. Loyalty program participants who are highly …
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Can Customer rewards be dismissed as cheap promotions?
Customer rewards quite simply enhances a company’s customer base by building loyalty. The most loyal customers are often the most profitable ones since they keep coming back and get others to share their experience too. Over time these customers become low maintenance for the company and basically become a part of building the business. And …
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