The retail sector, a bustling and dynamic landscape, is built on the foundation of trust and customer loyalty. In an era of fierce competition and rapid digitalization, protecting a brand’s reputation has become more critical than ever. Brand protection and customer loyalty are two interconnected pillars that drive success in the retail industry. In this …
Category Archives: Intellectual Property
Importance of Brand Protection for Businesses
Brand protection is of paramount importance for businesses across various industries. In today’s highly competitive marketplace, brands need to differentiate themselves from competitors. Brand protection ensures that competitors do not misuse or imitate a brand’s unique elements, such as its logo, design, or brand messaging. By safeguarding these distinctive aspects, businesses can maintain their competitive …
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Protecting Intellectual Property with Blockchain
Combating illegal commerce and safeguarding your brand’s existence may be a difficult, time-consuming, and sometimes challenging undertaking in the current era of rapid globalization. The investments and inventions of both firms and intellectual property (IP) holders are negatively impacted by counterfeiting. In order to defend their registered rights, businesses now put together more anti-counterfeit programs. …
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How Can Customer Data Help Businesses Profile and Personalise Rewards and Loyalty?
Loyalty programs have a significant effect. Therefore, the challenge is how to use a reward program to boost consumer loyalty effectively. How much of an effect? The majority of a brand’s profit comes from loyal customers. A retailer’s repeat customers account for at least half of its overall revenues. Loyalty program participants who are highly …
QR code and security: how safe are they?
With companies trying to protect the authenticity of their products and the legacy of the brand, there is a huge spotlight on ways to identify the fake products circulating. The counterfeit market is at an all-time high and while we create more innovative ways to trace and weed our fake products, they figure out ways …
Importance and Benefits of Improving Consumer Insights through Digitalization
For many years, gathering consumer insights required listening to focus group recordings or going through letters that consumers sent in with concerns. Such times are long gone in favour of attentive social media monitoring, analysis of user behaviour on websites and apps, and spending money on app-based loyalty program participation. The newest innovation in tracking …
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QR Codes are the future to eliminate fake products
For years, businesses have tried figuring out ways to reduce counterfeiting or fake products. Counterfeiting is a big issue in every product-oriented industry and it damages brand identity of companies. Apart from that, fake products eat into the profits of these companies and reduce customer loyalty. Its not enough to remove them from circulating into …
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Can Customer rewards be dismissed as cheap promotions?
Customer rewards quite simply enhances a company’s customer base by building loyalty. The most loyal customers are often the most profitable ones since they keep coming back and get others to share their experience too. Over time these customers become low maintenance for the company and basically become a part of building the business. And …
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Blockchain for Intellectual Property – the Next Big Thing for IT Giants?
Blockchain is a decentralized ledger technology that records the origin of a digital asset. Most commonly, it is associated with Bitcoin. However, its definition should spark an idea in your mind. What if Blockchain can be used in intellectual property (IP) protection, copyright protection and in settling intellectual property issues? This could just as well …
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Plot No.99,
