Brand protection is of paramount importance for businesses across various industries. In today’s highly competitive marketplace, brands need to differentiate themselves from competitors. Brand protection ensures that competitors do not misuse or imitate a brand’s unique elements, such as its logo, design, or brand messaging. By safeguarding these distinctive aspects, businesses can maintain their competitive …
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Combating illegal commerce and safeguarding your brand’s existence may be a difficult, time-consuming, and sometimes challenging undertaking in the current era of rapid globalization. The investments and inventions of both firms and intellectual property (IP) holders are negatively impacted by counterfeiting. In order to defend their registered rights, businesses now put together more anti-counterfeit programs. …
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