With companies trying to protect the authenticity of their products and the legacy of the brand, there is a huge spotlight on ways to identify the fake products circulating. The counterfeit market is at an all-time high and while we create more innovative ways to trace and weed our fake products, they figure out ways …
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Alcohol and wine brand protection and the fight against counterfeits
For any industry, its brand is one of its most precious assets, whether they are a multi-generational organization or a young firm looking to build a name for itself. The alcohol industry, as we all know, is growing at an exponential rate. It is a well-known fact that the alcoholic drinks and beverages market is a …
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