We don’t need official numbers to know that the cosmetics industry is growing at a steep incline every year. New product lines are launched that aim to be sustainable and better than the next product. There is intense competition between brands and consumers have become increasingly guarded about what they use as a part of …
Continue reading “How can transparency and sustainability enhance cosmetics industry?”
The internet of things (IoT) makes it easier for different devices to connect to one another online. Remote analysis and control are both possible for these connected devices. The IoT idea offers the essential framework and possibilities for connecting the online and the real world. With more wireless gadgets being accessible on the market, it …
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Beauty and wellness industry have gained a lot of ground with inclusive and diverse products that match every skin tone, not to mention celebrities introducing their own line of makeup and skincare. The global beauty and personal healthcare industry are worth USD$534 billion and is expected to grow at a tremendous rate of 5.86% CAGR. …
Continue reading “How to fight fake cosmetics streaming into market?”
With pandemic restrictions and social distancing, most people around the world preferred buying and shopping online while both online and brick and mortar retails revamped their e- commerce. As of 2016, international trade in counterfeit goods had a 3.3% stake in global trade and this steep growth in online usage has only increased counterfeit and …
Continue reading “How data sharing partnerships can combat online counterfeit trade”
Post-Covid, due to acceleration in digitization, e-commerce has become beneficial to consumers. But the lack of safety measures concerned with online sales, legal compliance, and investigative agencies has made companies more vulnerable to counterfeiting and theft. There is an increase in the production of fake and counterfeit products due to a lack of anti-counterfeit measures. …
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Trademarks are the legal identity of a company, product or service which helps it to differentiate itself from its competitors. A trademark cannot be the same as the existing one and should be used only for the claimed purpose according to figures by the government 2,55,993 trademarks were registered during the last fiscal year of …
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