Given the importance of drugs, vaccines, and other pharmaceutical products, consumers and regulators must understand the product’s history, the ingredients it contains, the people involved in its production, and a host of other information about how it moved through the supply chain. With the rise in fake drugs, this is particularly crucial. To combat fraud …
Continue reading “Track and Trace across Pharmaceuticals for Preventing Anti-Counterfeits”
For many years, gathering consumer insights required listening to focus group recordings or going through letters that consumers sent in with concerns. Such times are long gone in favour of attentive social media monitoring, analysis of user behaviour on websites and apps, and spending money on app-based loyalty program participation. The newest innovation in tracking …
Continue reading “Importance and Benefits of Improving Consumer Insights through Digitalization”
In the past decade we have become more dependent on digital processes to replace complex, cumbersome manual tasks. We are now taking it one step forward and using digital technology and processes to revamp business models and other value inducing processes and opportunities. This is called Digitalization. How does this help? Take digitalization of supply …
Continue reading “Digitalization of supply chains and businesses”
They say good marketing makes the company look smart, great marketing makes the costumers feel smart. Marketing strategies change as consumer taste changes and that they have impacted brands and businesses immensely. Since competition is becoming more neck and neck, companies are spending an enormous budget on marketing. Every single industry you can think of …
Continue reading “Marketing Automated Software – a game changer”
Product serialization and traceability are rapidly becoming fundamental in today’s manufacturing landscape. Since the accessibility of products and information in the market has dropped, unfortunately, activities such as counterfeiting and black-marketeering have risen. But, in today’s technologically advanced world, it is not hard to predict that these illegal activities exist even under normal market conditions. …
Continue reading “Blockchain-enabled Serialization and Traceability for Manufacturers”
Post-Covid, due to acceleration in digitization, e-commerce has become beneficial to consumers. But the lack of safety measures concerned with online sales, legal compliance, and investigative agencies has made companies more vulnerable to counterfeiting and theft. There is an increase in the production of fake and counterfeit products due to a lack of anti-counterfeit measures. …
Continue reading “Anti-Counterfeit Packaging For Brand Protection”
In today’s world, the automotive industry is among one of the most advanced and innovative industries. The automotive industry has entered the era of digital transformation and is at the forefront of the same. Increased adoption of autonomous cars and the development of digital ecosystems have been a growth driving factor for the automotive blockchain …
Continue reading “Blockchain Traceability for Averting Counterfeit Auto Parts!”
Commited to empower businesses in their digital transformation by offering state-of-the-art technologies.
Plot No.99,
