They say good marketing makes the company look smart, great marketing makes the costumers feel smart. Marketing strategies change as consumer taste changes and that they have impacted brands and businesses immensely. Since competition is becoming more neck and neck, companies are spending an enormous budget on marketing. Every single industry you can think of …
Continue reading “Marketing Automated Software – a game changer”
Even though automation has been around for a long time, organizations have only recently begun to recognize its importance in the business world. According to Forrester’s report, The Sorry State of Digital Transformation in 2018, up to 22% of companies still lack process excellence and workflow automation. If businesses want to stay competitive, manual management …
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The E-Commerce industry has advanced considerably to where it is now in terms of technology and innovation. The domain has managed to grow manifold in giving consumers more than what they expected from the retail sector several years ago, from adopting omnichannel retail to including AR/VR and IoT technologies to improve their customers’ experience. However, …
Continue reading “Profitability of Retail Industry Improved by Blockchain Technology”
Blockchain technology has swept the globe. According to Transparency Market Research, the global blockchain technology market will be worth USD 20 billion by 2024. Blockchain hype has reached unprecedented levels worldwide, making it much easier to take notice of the potential advantages and weaknesses. Blockchain, regarded as one of the most disruptive technologies across industries, …
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Technology adoption in the field of life sciences has streamed ahead by leaps and bounds. The Life-science sector generates and operates with enormous data every day- like clinical trials, patient safety, drug supply chain, inventory management, recall management, etc. Therefore, the life-science sectors face an urgent need to progress technologically in order to keep pace …
Continue reading “Leveraging Life Science with Supply Chain Traceability”
In today’s world, the automotive industry is among one of the most advanced and innovative industries. The automotive industry has entered the era of digital transformation and is at the forefront of the same. Increased adoption of autonomous cars and the development of digital ecosystems have been a growth driving factor for the automotive blockchain …
Continue reading “Blockchain Traceability for Averting Counterfeit Auto Parts!”
When it came to the exponential rise of e-commerce and online shopping, the fashion and textile industry, particularly luxury brands, was notoriously late. With consumers’ ever-changing demands, the fast pace of the retail and luxury fashion industry is rapidly accelerating. Blockchain technology has the potential to address long-standing industry issues by improving data management tools, improving …
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As millions of items are continually created, transferred, and exported, supply chains form the backbone of a system’s economy. The global economy is dependent on a rapid and efficient global supply chain, which is worth more than $15 trillion. To operate the business, any firm today must have an extensive database. As these databases grow …
Continue reading “Smart Logistics: Blockchain Traceability a Solution to Logistics Problems?”
With the notable progress in the development of technology, trust has become a crucial factor in human-technology interactions. People trust technology mainly because it works as expected. However, the emergence of Artificial Intelligence (AI) solutions does not remain the same because of the following challenges – Privacy: With AI, data collection and analysis has become much …
Continue reading “Integrating Blockchain with AI can help boost Human Trust in Technology”
Counterfeit products are a worldwide issue. These products account for 3.3% of global trade and cost the US economy $600 billion per year. Companies have been fighting counterfeiters for years, investing significant time and resources to prevent defective and fake parts from entering the manufacturing system, as well as clever lookalikes and reverse-engineered products which …
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