Traceability and transparency of products in supply chain

Businesses are increasingly being pressured to show visibility across their complex and multi-level supply chain so that various stakeholders and customers have whatever information they want. Now supply chain has always been under innovation so that it serves the company, industries and sectors better and more efficiently. Traceability and transparency are two concepts at the …

Importance and Benefits of Improving Consumer Insights through Digitalization

For many years, gathering consumer insights required listening to focus group recordings or going through letters that consumers sent in with concerns. Such times are long gone in favour of attentive social media monitoring, analysis of user behaviour on websites and apps, and spending money on app-based loyalty program participation. The newest innovation in tracking …

Digitalization of supply chains and businesses

In the past decade we have become more dependent on digital processes to replace complex, cumbersome manual tasks. We are now taking it one step forward and using digital technology and processes to revamp business models and other value inducing processes and opportunities. This is called Digitalization. How does this help? Take digitalization of supply …

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