Importance and Benefits of Improving Consumer Insights through Digitalization

For many years, gathering consumer insights required listening to focus group recordings or going through letters that consumers sent in with concerns. Such times are long gone in favour of attentive social media monitoring, analysis of user behaviour on websites and apps, and spending money on app-based loyalty program participation. The newest innovation in tracking …

Remould and enhance your rewards and customer loyalty solutions to gain efficiencies, reduce costs, and enhance brand loyalty

In today’s world, businesses are at the forefront of digital transformation. With the emergence of effective technologies, the demand for effective solutions has also increased. As a result, they find a need to implement a trustworthy technology backbone to Accelerate digitalization across their business promotion schemes and build an effective loyalty program for retailers, end …

Data driven marketing for automotive industry

The majority of industries have quickly shifted their focus to the digital world, but the automotive sector is one of the few where in-person interaction still has a significant impact on customer satisfaction. Even though the automotive industry has historically been a leader in adopting new technologies and offering a variety of opportunities based on …

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