Brand protection is of paramount importance for businesses across various industries. In today’s highly competitive marketplace, brands need to differentiate themselves from competitors. Brand protection ensures that competitors do not misuse or imitate a brand’s unique elements, such as its logo, design, or brand messaging. By safeguarding these distinctive aspects, businesses can maintain their competitive …
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In today’s modern and altered marketplace, cosmetics firms need to improve the resilience and adaptability of their supply chains in order to stay ahead of the competition. Traceability is the first step in this process. Additionally, a growing number of regulatory authorities are urging modernization through the deployment of digital technology to guarantee the safety of goods …
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The automotive sector is one of the most cutting-edge and inventive in the world today. The era of digital transformation has arrived, and the automobile sector is leading the charge. Autonomous vehicle usage is growing, and digital ecosystem development has been a major driver for the automotive blockchain sector. To accelerate new business models, simplify …
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Businesses are increasingly being pressured to show visibility across their complex and multi-level supply chain so that various stakeholders and customers have whatever information they want. Now supply chain has always been under innovation so that it serves the company, industries and sectors better and more efficiently. Traceability and transparency are two concepts at the …
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We don’t need official numbers to know that the cosmetics industry is growing at a steep incline every year. New product lines are launched that aim to be sustainable and better than the next product. There is intense competition between brands and consumers have become increasingly guarded about what they use as a part of …
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For many years, gathering consumer insights required listening to focus group recordings or going through letters that consumers sent in with concerns. Such times are long gone in favour of attentive social media monitoring, analysis of user behaviour on websites and apps, and spending money on app-based loyalty program participation. The newest innovation in tracking …
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Building maintenance is often limited to whether the heating, ventilation and air conditioning in residential and commercial areas. Supervisors are relied on to solve a lot of the problems in building maintenance. Manual inspection and detection are not always accurate and taking care of all things at once can become cumbersome. Asset management and maintenance …
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Telematics brings together two different fields of telecommunications and computer science (informatics specifically) for it to work seamlessly. It’s essentially a method to track vehicles and other assets using GPS and on-board diagnostics (OBD) to map the movements of the vehicle/asset while also collecting data on vehicle usage, maintenance requirements, fuel consumption and servicing. So …
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Product serialization and traceability are rapidly becoming fundamental in today’s manufacturing landscape. Since the accessibility of products and information in the market has dropped, unfortunately, activities such as counterfeiting and black-marketeering have risen. But, in today’s technologically advanced world, it is not hard to predict that these illegal activities exist even under normal market conditions. …
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Post-Covid, due to acceleration in digitization, e-commerce has become beneficial to consumers. But the lack of safety measures concerned with online sales, legal compliance, and investigative agencies has made companies more vulnerable to counterfeiting and theft. There is an increase in the production of fake and counterfeit products due to a lack of anti-counterfeit measures. …
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